Gen Z. Gen Alpha. Gen Beta. We have names for them, profiles of them and seminars explaining them. We study their habits, analyse their preferences and discuss how different they are from everyone who came before. Some of that is useful. Understanding the world children are growing up in can help us love them well. But an excessive fascination with culture and generations can become a form of navel-gazing. We spend so long examining humanity that we forget to lift our eyes to